Privacy Policy
This Privacy Policy explains how Yellow Duck (OPC) Private Limited, CIN U70200GJ2026OPC177785, GST registration applied for, registered office at 901, Sanket Heights, Sun Pharma Road, Atladara, Vadodara – 390012, Gujarat (operating The Living Room — "we", "us", "our") collects and handles your personal data when you visit our website, make an enquiry, or apply for membership.
We are the Data Fiduciary responsible for your personal data under India's Digital Personal Data Protection Act, 2023 ("DPDP Act").
This policy covers the website (the-livingroom.in) and the application form (apply.the-livingroom.in) - i.e. before you become a member. Once you become a member, additional data (payments, bookings, access/biometric data) is processed under our Membership Agreement & Privacy Policy.
What We Collect
When you browse the website: IP address, device and browser information, pages and actions, and referral / UTM information, via cookies and analytics.
B. You make an enquiry or join the waitlist: Name, email, phone no. and any details you choose to share.
C. You complete the application form: Name, date of birth (to confirm you are 22+), phone / WhatsApp number, email, LinkedIn / Instagram, portfolio link, your written reflections, and your assessment answers.
We collect this directly from you when you fill in a form, and automatically when you use the website (via cookies and analytics).
Why We Use It & Our Legal Basis
We use this data to:
receive, review, and assess your application and run the admission process;
send you the application acknowledgement and updates about your application;
respond to your enquiries;
understand and improve how our website works;
keep our sites secure and prevent misuse; and
meet legal obligations.
We rely on your consent (which you give by submitting a form or opting into marketing/analytics), on taking steps at your request before any membership contract, and on legitimate uses permitted under the DPDP Act (such as security and legal compliance).
Cookies & Analytics
Our websites use cookies and similar technologies, including Google Analytics 4 (traffic and usage) and Microsoft Clarity (usage analytics, heatmaps, and session recordings, with sensitive form inputs masked), plus essential cookies needed for the site to function.
Where required, we ask for your consent before loading non-essential analytics, and you can change your choice at any time. You can also opt out via your browser settings and the Google Analytics opt-out.
Who We Share It With
We do not sell your personal data. We share it only with trusted service providers who help us run our website and application process — covering hosting, analytics, customer-relationship management (CRM), and email — who process it on our behalf under contract. Some of these providers may store data outside India; where that happens, we do so in line with the DPDP Act. A current list of our service providers is available on request. We may also disclose data where required by law or to protect our rights.
Who We Share It With
We do not sell your personal data. We share it only with trusted service providers who help us run our website and application process — covering hosting, analytics, customer-relationship management (CRM), and email — who process it on our behalf under contract. Some of these providers may store data outside India; where that happens, we do so in line with the DPDP Act. A current list of our service providers is available on request. We may also disclose data where required by law or to protect our rights.
How Long We Keep It
If your application is not successful, we keep your application data for up to 12 months, after which it is deleted or anonymised.
If you are invited and become a member, we retain your data for the duration of your membership (and a reasonable period afterwards), as described in our Membership Privacy Policy.
Enquiry and marketing data is kept until you unsubscribe or ask us to delete it.
How We Protect It
We use technical and organisational safeguards including access controls, need-to-know staff access, and secrets management. No system is perfectly secure, but we work to protect your data and review our practices regularly.
Your Rights
Under the DPDP Act you may access the data we hold about you; correct or complete it; request its erasure; withdraw consent at any time; nominate someone to exercise your rights on your behalf; and raise a grievance with us and escalate to the Data Protection Board of India if unresolved.
To exercise any of these, contact the Grievance Officer below. We may need to verify your identity first.
Age
The application and our Services are intended for adults 22 years of age or older and are not directed to anyone under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us data, contact us and we will remove it.
Marketing
With your consent, we may send you updates about The Living Room, events, and membership by email. You can unsubscribe at any time using the link in any email or by contacting us. Transactional messages (such as your application acknowledgement) are not marketing.
Becoming a Member
If your application is successful and you choose to join, we will process additional data — including payment information (via Razorpay), bookings, and access/biometric data — as described in our Membership Agreement & Privacy Policy
Grievance Officer
Name: Param Shah
Email: hello@the-livingroom.in
Phone no.: +91 7046 000 990
Address: hello@the-livingroom.in
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version with a new "last updated" date and, for material changes, provide notice.